Ayala Land triples Fort condo pricing in just a decade: One-way bet

July 29, 2015

Ayala Land has just confirmed that it had tripled the price of its high-end condos in just a decade, a remarkable pricing power that outpaces the growth in the per capita income of Filipinos.

Ayala Land Premier managing director Jose Juan Jugo told a press briefing Tuesday that the demand for its latest top-end residential condo project in the Fort, West Gallery Place, has been brisk even though the average price of P234,000 a square meter is nearly triple the P85,000 sqm of the Serendra, its first condo project in the Fort, when the latter was launched in 2004.

Ayala, Puregold to open first supermarket 'Merkado'

07/27/2015 12:24 PM

MANILA - Ayala Land and Puregold Price Club Inc. is set to open its first joint venture supermarket in Quezon City at the end of the month.

The supermarket, named Merkado Supermarket, caters to the middle income segment, and offers a wide range of fresh and grocery items, local and imported goods, and product lines from its own bakery and rotisserie.

Its first store will open at UP Town Center on July 31, 2015.

Merkado Supermarket is the product of AyaGold Retailers, Inc., a 50-50 joint venture between Ayala's ALI Capital Corp. and Puregold's Entenso Equities Inc.

"Merkado Supermarket plays a significant role in ALI's business portfolio. Not only does this strengthen and expand our retailing business which started with our convenience and department stores joint ventures, but is also a testament to our commitment in delivering a holistic environment and experience to the mixed-use communities that we are developing," Ayala Land vice president Cora Dizon said in a statement.